Property and place services business Navana Property Group has appointed Katherine Rose as Director of BTR & PRS as it expands its presence in the build to rent (BTR) sector.
Navana was established in 2019 by Harry Fenner, Kelly Bream and Brent Stojanovic to deliver a more modern, technology-led and responsive property and asset management service for clients, residents and communities. The business already has a significant portfolio of homes under management and is targeting growth across the BTR industry, including larger family-focused developments and smaller, suburban apartment schemes in London and the UK’s regional cities.
Rose is ideally placed to lead Navana’s expansion into BTR. She was instrumental in building the BTR offer at property consultancy and management business PRSim, part of the LSL Property Services Group, where she was director of BTR and private rental sector client services. Prior to PRSim, she spent over four years as a surveyor in Knight Frank’s central London commercial offices team.
In her new role, Rose will be responsible for supporting Navana’s clients across the lifecycle of BTR projects – from design consultancy and mobilisation, through to analysis of operational data and full-service building management. Focuses will include working with clients to support and amplify their brand, and optimising building designs to maximise operational efficiency, drawing on Navana’s proprietary NAV:Tech app which allows clients to track the real-time financial performance of assets.
She will also oversee the business’ BTR customer offer to deliver the best possible experience for residents and maximise tenant retentions. Alongside NAV:Tech, Navana has developed a bespoke customer-facing app for residents, ANA:Tech, which provides tailored newsfeeds and area guides for their homes.
Harry Fenner, CEO of Navana Property Group, said: “Navana’s fresh approach is already gaining traction with clients across the wider residential and mixed-use sector, and we see strong growth opportunities in BTR. With her broad skillset and extensive experience, Katherine is the perfect addition to our team and ideally placed to expand our BTR practice.
“Her deep knowledge of the sector coupled with our tech-led and experience focused approach makes us a compelling partner for BTR clients. Understanding what modern consumers want is essential to the long-term success of a development, as is ensuring that buildings can operated at maximum efficiency. That’s where Navana’s expertise in building design, creativity and investment in data and technology give us the edge.”
Katherine Rose, Director of BTR & PRS at Navana Property Group, commented on her new role: “The BTR sector is now maturing and clients are looking for partners who can help them to unlock the next wave of innovation. Harnessing the power of technology is crucial to this and Navana has already set itself apart through its investment in its own proprietary platforms.
“Using technology to better track the real-time performance of assets will not only help our clients to operate BTR schemes more intelligently, but also create opportunities to improve the resident experience, by allowing asset owners to understand how buildings are used and enabling more transparent and immediate customer communication.”
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